Mitsubishi Electric Ad Wins Advertising Excellence Award
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SUWANEE, Ga. - April 2012 - Mitsubishi Electric's Total Installed Cost/VRF Solution print ad won an advertising excellence award for its performance in an advertising readership study.
AdScore Publication Research conducted a study in the August 1 issue of The ACHR NEWS and found the ad highly recognized and read by respondents. Eight out of 10 respondents with purchasing influence in the "air-conditioning and heating units" category recalled noticing the ad and 58% percent actually read it. The 58% readership represents the highest overall performance of all ads in the magazine, compared to the second closest ad that had 44% readership.
As our messaging and creative strategy evolves, this validation helps confirm that our approach is sound and our leadership position in the industry is reinforced.
View the ad here.