Mitsubishi Electric Cooling & Heating Adds “Live Better” Brand Promise to Company Logo
Tuesday, July 26, 2011SUWANEE, Ga., July 25, 2011 - Mitsubishi Electric Cooling & Heating, (Mitsubishi Electric), America's No.1 brand of ductless cooling and heating systems, today announced the introduction of a new logo that incorporates the manufacturer's brand promise, "Live Better." The brand promise reflects the commitment to providing customers with products that enhance their lives.
"Incorporating the 'Live Better' brand promise in the new logo is a reminder that in every aspect of our business we provide innovative cooling and heating product solutions that help people live and work better," says Bill Rau, senior vice president and general manager, Mitsubishi Electric Cooling & Heating.
In its more than 30 years in the American market, Mitsubishi Electric's cooling and heating systems for homes and buildings have helped customers "Live Better" by offering optimal comfort, supreme air quality, and quiet, energy-efficient operation.
According to Rau, the "Live Better" brand promise applies to Mitsubishi Electric's network of contractors and distributors as well. "This promise extends from our customers, who ultimately experience our products in their homes or businesses, to our network of contractors and distributors, who benefit from innovative products, various market-leading selling tools and extensive training programs."
Mitsubishi Electric's industry-leading developments, such as the use of mobile apps and the meSync program for iPad, provide the most up-to-date news, spec sheets, brochures and images to help contractors close a sale. To further ensure that its contractors are professional leaders in the field, Mitsubishi Electric offers extensive training courses both online and in our corporate training centers around the country.
Rau also notes that customers of Mitsubishi Electric products can count on continued improvements and updates to help enhance their personal and professional lives.
To learn more about Mitsubishi Electric Cooling & Heating, visit www.mehvac.com.
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About Mitsubishi Electric Cooling & Heating
Mitsubishi Electric Cooling & Heating, headquartered in Suwanee, Ga., is a division of Mitsubishi Electric & Electronics USA, Inc. For more than 30 years, the division has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda. In 1982, Mitsubishi Electric was the first to introduce its state-of-the-art split-ductless air conditioners and heat pumps in North America. The company soon expanded, adding to its product line CITY MULTI® variable refrigerant flow (VRF) zoning heat pump systems that use INVERTER technology and offer simultaneous cooling capabilities; compressors; and a full line of air-conditioning accessories. Mitsubishi Electric Cooling & Heating products have won numerous awards for innovation and excellence, including the 2012 BuildingGreen Top-10 Products Award for split-ductless and VRF systems and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. For more information, visit www.mehvac.com or follow Mitsubishi Electric Cooling & Heating on Facebook, Twitter and YouTube.
Contact: Jordan
Wells
Griffin & Company, Inc.
888/420-0256 ext. 120
MIT/0511/31
