Mitsubishi Electric Cooling & Heating Taps Jerry Stiller for “Split Personality” Ad CampaignTuesday, June 05, 2012
SUWANEE, Ga., June 5, 2012 - In May, millions of people across the country began to see new TV and online ads from Mitsubishi Electric Cooling & Heating (Mitsubishi Electric) that feature actor and comedian Jerry Stiller. The ads are a continuation of America's # 1 selling brand of ductless systems' successful "Split Personality" campaign.
The new lighthearted commercial showcases Stiller arguing with himself about whether to lower the temperature on his traditional air-conditioner to increase comfort, or to keep the warmer temperature to save on utility bills. Mitsubishi Electric's ductless unit offers an efficient solution for staying cool that pleases both sides of Stiller's personality. Stiller was tapped for the spot because of his humorous arguing style on television programs such as Seinfeld and King of Queens. The consumer campaign goal is to increase homeowner awareness of Mitsubishi Electric's energy-efficient, no ductwork technology.
"Jerry Stiller is one of those comedians who resonates with people of all ages, and you can't help but laugh when remembering him passionately arguing with others in his sitcoms and movies," explained Joe Mastroianni, chief marketing officer for Mitsubishi Electric Cooling & Heating. "Since we first rolled out this campaign in 2011, our goal has been to show homeowners they don't need to compromise on comfort - a message that makes it easier for contractors to communicate the advantages of ductless systems to the consumer."
The new campaign debuted on May 11 during CBS's "Blue Bloods" and "CSI: NY" season finales, and the spot appeared throughout May during the season finales of other major TV shows including ABC's "Dancing with the Stars" and CBS's "Survivor." The spots will also appear on cable networks throughout the summer. Additionally, the ad can be seen online on HGTV, DIY Network and other websites.
Click here to view the commercial on the Mitsubishi Electric YouTube channel. For more information about Mitsubishi Electric Cooling & Heating products, please visit www.mehvac.com.
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About Mitsubishi Electric Cooling &
Mitsubishi Electric Cooling & Heating, a division of Mitsubishi Electric & Electronics USA, Inc., is headquartered in Suwanee, Ga. We are a leading marketer of Mitsubishi Electric™ intelligent air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, we introduced our state-of-the-art, split-ductless air conditioners and heat pumps in North America. We expanded our product line with variable refrigerant flow (VRF) zoning heat pump systems utilizing INVERTER technology to offer simultaneous cooling and heating capabilities. We also offer compressors and a full line of air-conditioning accessories. Mitsubishi Electric Cooling & Heating's products have won numerous awards for innovation and excellence, including the 2012 BuildingGreen Top-10 Products Award for split-ductless and VRF systems and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. For more information, visit www.mehvac.com or follow Mitsubishi Electric Cooling & Heating on Facebook®, Twitter® and YouTube®.
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