Mitsubishi Electric Cooling & Heating Celebrated Distributors, Sales Reps at Annual Diamond Leadership Conference - Diamond Leadership Award Winners Announced

SUWANEE, Georgia, April 4, 2017Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric), a leading manufacturer of Zoned Comfort Solutions and Variable Refrigerant Flow (VRF) cooling and heating systems, held its 2017 Diamond Leadership Conference at the Ritz-Carlton, Dove Mountain in Marana, Arizona, from February 25 – 28. The annual conference, with a theme of vision, dedication and success – included nearly 400 distributors, sales reps, and employees who celebrated a successful year as well as new programs, products and strategies for 2017. 

Participants attended general sessions presented by Mitsubishi Electric senior executives, as well as discussion groups and breakout sessions. Topics included technology, channel-specific training program support and new initiatives, such as the High Performance Building program. Guest speakers, including keynote speakers, Jason Jennings, a successful business author, and John Maketa, a senior business strategist and demographer, offered insights into business best practices and future demand and demographics of the U.S. market.

“This year we are embracing forward engineering – we are taking our most successful leadership and sales strategies and applying those best practices to the support we offer our sales force, distributor and sales rep leaders,” said Mark Kuntz, deputy general manager, Mitsubishi Electric US, Inc. Cooling & Heating Division. “We are proud of the network we have built for our professional and consumer customers and will continue to focus on quality, service and innovation.”

Top Awards

Mitsubishi Electric presents several awards each year during the conference to recognize the success of its channel leaders in areas of sales, market development and service. The categories are: Diamond Leadership Award, Business Unit Diamond Leadership Award, Design Excellence Award, Crowning Achievement Award and Crowning Achievement Award – Millionaires Club.

This year’s prestigious Diamond Leadership Award, which honors the channel leader that has performed above all others, was awarded to Johnstone Supply - The Ware Group, for residential and Applied Product Solutions for commercial business.

The Business Unit Diamond Leadership Awards are traditionally presented to a single channel leader in each of Mitsubishi Electric’s five business units. This year, however, there were a few business units that tallied multiple winners. The following companies were recognized this year:


Additional Awards

Diamond Leaders with Crowning Achievement Award – Millionaires Club numbered 21 nationwide while 17 Diamond Leaders earned the Crowning Achievement Award.

Visit to learn more about Mitsubishi Electric Cooling & Heating.

About Mitsubishi Electric US, Inc. Cooling & Heating Division

Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric) is headquartered in Suwanee, Georgia. Mitsubishi Electric is a leading marketer of Zoned Comfort Solutions™ and Variable Refrigerant Flow (VRF) air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, Mitsubishi Electric introduced its state-of-the-art, ductless air conditioners and heat pumps in North America and later expanded its product line with VRF zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. The division also offers compressors and a full line of air-conditioning accessories. Mitsubishi Electric products have won more than 58 innovation and excellence awards, including the 2015 Record Products Award from Architectural Record, a 2015 ACH&R News Dealer Design Award, a 2016 Product Innovation Award from Architectural Products, a 2016 Money-Saving Products Award from BUILDINGS, a 2015 AHR Expo Innovation Award from ASHRAE, a 2016 College Planning & Management New Product of the Year Award and a 2016 School Planning & Management New Product of the Year Award. More information is available at and at Mitsubishi Electric’s blog. Mitsubishi Electric is also on FacebookTwitterPinterest and YouTube

In addition to cooling and heating products, Mitsubishi Electric US group companies’ principal businesses include semiconductor devices, automotive electrical components, factory automation products and services, elevators and escalators, solar modules, electric utility products and large-scale video displays for stadiums and arenas. Mitsubishi Electric US group companies have roughly 31 locations throughout North America with approximately 4,000 employees.

Contact: Erica White


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