Mitsubishi Electric Cooling & Heating Introduces New Director, Strategic Programs

SUWANEE, Ga., August 30, 2016Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric), a leading manufacturer of Zoned Comfort Solutions and Variable Refrigerant Flow (VRF) cooling and heating systems, has promoted Steve Scarbrough to director, strategic programs.

In this role, Scarbrough is responsible for providing leadership and oversight of multiple strategic initiatives, including the high performance construction program and strategic direction for e-commerce tactics. He is also in charge of national wholesaler programs and managing private label activities for residential business. Based out of the Cooling & Heating Division’s office in Suwanee, Georgia, Scarbrough also develops and communicates policies and procedures to the Mitsubishi Electric sales team, distributors and contractors.

“Steve brings strong HVAC knowledge and leadership to this position in a variety of areas, including sales, inventory management, product training and market leadership, all of which contribute to our efforts to increase market share across our residential channel applications,” says Steve O’Brien, vice president, residential business, Mitsubishi Electric US, Inc. Cooling & Heating Division.

Scarbrough has been at Mitsubishi Electric since 2010 and has more than 10 years of experience in the industry. Previously based out of Tallahassee, Florida, he served as business unit sales manager, South Business Unit, where he created and implemented strategic partnerships to grow the VRF and Zoned Comfort Solutions market share in key vertical sectors.  He was also responsible for significantly increasing CITY MULTI® sales in Florida while serving as commercial sales manager.

Scarbrough is an active member in the American Society of Heating, Refrigerating and Air-Conditioning Engineers, Atlanta, Georgia; the Air Conditioning Contractors of America, Arlington, Virginia; and the U. S. Green Building Council, Washington, D.C. 

About Mitsubishi Electric US, Inc. Cooling & Heating Division

Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric) is headquartered in Suwanee, Georgia. Mitsubishi Electric is a leading marketer of Zoned Comfort Solutions™ and Variable Refrigerant Flow (VRF) air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, Mitsubishi Electric introduced its state-of-the-art, ductless air conditioners and heat pumps in North America and later expanded its product line with VRF zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. The division also offers compressors and a full line of air-conditioning accessories. Mitsubishi Electric products have won more than 58 innovation and excellence awards, including the 2015 Record Products Award from Architectural Record, a 2015 ACH&R News Dealer Design Award, a 2015 Product Innovation Award from Architectural Products, a 2016 Money-Saving Products Award from BUILDINGS and a 2015 AHR Expo Innovation Award from ASHRAE. More information is available at and at Mitsubishi Electric’s blog. Mitsubishi Electric is also on Facebook, Twitter, Pinterest and YouTube

In addition to cooling and heating products, Mitsubishi Electric US group companies’ principal businesses include semiconductor devices, automotive electrical components, factory automation products and services, elevators and escalators, solar modules, electric utility products and large-scale video displays for stadiums and arenas. Mitsubishi Electric US group companies have roughly 50 locations throughout North America with approximately 4,000 employees.

Contact: Erica White
Griffin & Co./ LMO
703/797-7126 (direct line)


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