Mitsubishi Electric Cooling & Heating Introduces New Northeast Director, Residential Business

SUWANEE, Ga., August 23, 2016Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric), a leading manufacturer of Zoned Comfort Solutions and Variable Refrigerant Flow (VRF) cooling and heating systems, announced the promotion of Michael Sanok to director, residential business, Northeast Business Unit.

In this role, Sanok is responsible for developing and implementing the Northeast Business Unit’s residential strategy, overseeing the sales and marketing teams and ensuring residential business goals and initiatives are supported and executed. As director, Sanok works closely with the U.S. management team to develop a strong residential strategic plan and achieve overall sales and operation goals. Additionally, Sanok acts as a liaison between customers and all other functional departments within Mitsubishi Electric.

“Michael’s business acumen together with his vast experience and understanding of the sales cycle process makes him an important addition to our business unit leadership team. He offers strong ideas and has a proven track record in implementing strategic planning and new account development for key initiatives and distributor relationships,” says Steve O’Brien, vice president, residential business, Mitsubishi Electric US, Inc. Cooling & Heating Division.

Sanok brings more than 20 years of sales and management experience to this position. Previously, he served as residential sales manager, Northeast Business Unit, Mitsubishi Electric, where he organized dealer development and increased distributor sales team engagement. He also assisted in generating regional brand and dealer awareness through sales and marketing campaigns. Launching market and channel development strategies, Sanok achieved record sales in the residential and light commercial ductless and Zoned Comfort Solutions market. He has previous HVAC industry experience as branch manager, northeast distributors and as marketing director, heating and air quality products. Sanok earned his BSME from Clarkson University, Potsdam, New York, and an MBA in Marketing from Syracuse University, Martin J. Whiteman School of Management, Syracuse, New York.

About Mitsubishi Electric US, Inc. Cooling & Heating Division

Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric) is headquartered in Suwanee, Georgia. Mitsubishi Electric is a leading marketer of Zoned Comfort Solutions™ and Variable Refrigerant Flow (VRF) air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, Mitsubishi Electric introduced its state-of-the-art, ductless air conditioners and heat pumps in North America and later expanded its product line with VRF zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. The division also offers compressors and a full line of air-conditioning accessories. Mitsubishi Electric products have won more than 58 innovation and excellence awards, including the 2015 Record Products Award from Architectural Record, a 2015 ACH&R News Dealer Design Award, a 2015 Product Innovation Award from Architectural Products, a 2016 Money-Saving Products Award from BUILDINGS and a 2015 AHR Expo Innovation Award from ASHRAE. More information is available at and at Mitsubishi Electric’s blog. Mitsubishi Electric is also on FacebookTwitterPinterest and YouTube

In addition to cooling and heating products, Mitsubishi Electric US group companies’ principal businesses include semiconductor devices, automotive electrical components, factory automation products and services, elevators and escalators, solar modules, electric utility products and large-scale video displays for stadiums and arenas. Mitsubishi Electric US group companies have roughly 50 locations throughout North America with approximately 4,000 employees.

Contact: Erica White
Griffin & Co./ LMO
703/797-7126 (direct line)


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