Mitsubishi Electric Emphasizes Technology Applications at Annual Diamond Partner Conference

SUWANEE, Ga., March 31, 2016Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric), a leading manufacturer of ductless and variable refrigerant flow cooling and heating systems, held its 2016 Diamond Partner Conference at the Hilton Los Cabos Beach & Golf Resort in Cabo San Lucas, Baja California Sur, Mexico, from March 19 - 22. The annual conference included more than 350 distributors, employees and guests who gathered to celebrate success and establish strategies for the upcoming year. Distributors learned that one of the main drivers for achieving success in 2016 is the opportunity for improvements related to supply chain management.

“Our innovations in technology and their application for the commercial and residential markets are giving us a competitive advantage in the HVAC industry,” said Mark Kuntz, senior vice president, Mitsubishi Electric US, Inc. Cooling & Heating Division. “For example, with the Diamond System Builder, we are identifying trends in products being specified and improving forecasting and inventory management, all of which benefit our distributors and ultimately their customers.”

Participants attended presentations from Mitsubishi Electric senior executives as well as discussion groups and breakout sessions. In addition to the application of technology, topics covered included product development reviews, marketing strategy and tactics and successful selling processes. Guest speakers also offered insightful presentations, including former U.S. Navy Commander and author Mike Abrashoff, and Toby Morrison, senior director of insights, at Metrostudy – a Hanley Wood company.  

Top Awards

Mitsubishi Electric presents several awards each year during the conference to recognize the success of its channel partners in areas of sales, market development and service levels. The categories are: Diamond Partner of the Year, Business Unit Diamond Partners Award, Design Excellence Award, Crowning Achievement Award and Crowning Achievement Award – Millionaires Club.

This year’s prestigious Diamond Partner of the Year, which honors the channel partner that has performed above all others, was awarded to A/C Warehouse Inc. of Honolulu, Hawaii.

The Business Unit Diamond Partners Awards are presented to a single channel partner in each of Mitsubishi Electric’s five business units.

The following companies were recognized this year:

Additional Awards

Diamond Partners with Crowning Achievement Award – Millionaires Club numbered 13 nationwide while 24 Diamond Partners earned the Crowning Achievement Award.

Visit to learn more about Mitsubishi Electric Cooling & Heating.

About Mitsubishi Electric US, Inc. Cooling & Heating Division

Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric) is headquartered in Suwanee, Georgia. Mitsubishi Electric is a leading marketer of Zoned Comfort Solutions™ and Variable Refrigerant Flow (VRF) air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, Mitsubishi Electric introduced its state-of-the-art, ductless air conditioners and heat pumps in North America and later expanded its product line with VRF zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. The division also offers compressors and a full line of air-conditioning accessories. Mitsubishi Electric products have won more than 58 innovation and excellence awards, including the 2015 Record Products Award from Architectural Record, a 2015 ACH&R News Dealer Design Award, a 2015 Product Innovation Award from Architectural Products, a 2016 Money-Saving Products Award from BUILDINGS and a 2015 AHR Expo Innovation Award from ASHRAE. More information is available at and at Mitsubishi Electric’s blog. Mitsubishi Electric is also on FacebookTwitterPinterest and YouTube

In addition to cooling and heating products, Mitsubishi Electric US group companies’ principal businesses include semiconductor devices, automotive electrical components, factory automation products and services, elevators and escalators, solar modules, electric utility products and large-scale video displays for stadiums and arenas. Mitsubishi Electric US group companies have roughly 50 locations throughout North America with approximately 4,000 employees.

Contact: Erica White
Griffin & Co./ LMO
703/797-7126 (direct line)


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