Mitsubishi Electric US, Inc. Cooling & Heating Division Restructures Business Unit Sales Leadership, Appoints New Directors

SUWANEE, Georgia, August 25, 2015 Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric), North America’s leading marketer of advanced cooling and heating systems for commercial and residential applications, announced the restructuring of the business unit sales leadership teams. Joining an existing team of directors, Mitsubishi Electric named the following commercial business directors: Brent Del Toro, Southwest Business Unit; Gino Frissora, Central Business Unit; David Gilles, West Business Unit; Ron Young, Northeast Business Unit and Scott Graham, South Business Unit. In their new roles, the directors oversee their regions’ commercial sales forces, as well as the strategic direction of current and future business. Additionally, each director serves as the liaison with customers, other business units and the leadership team.                                             

The commercial business is led by Tom Dowling, vice president, commercial business, and residential business is headed by Steve O’Brien, vice president, residential business.


BRENT DEL TORO, Houston, Texas

Director, Commercial Business, Southwest Business Unit

Del Toro brings 20 years of experience in sales. Previously employed at Lennox Industries, Inc., Richardson, Texas, as residential district manager and commercial district manager, he oversaw a multimillion dollar increase in sales revenue over a four-year span. Del Toro’s long resume of noteworthy accomplishments and sales leadership experience make him a valuable addition to the Mitsubishi Electric team.


GINO FRISSORA, Columbus, Ohio

Director, Commercial Business, Central Business Unit

Previously managing a 10-member commercial sales team at Lennox Industries, Inc., Richardson, Texas, Frissora was selected based on his extensive experience and expertise in strategic district planning, new account development and the sales cycle process. He brings 25 years of experience in the HVAC industry.


DAVID GILLES, Phoenix, Arizona

Director, Commercial Business, West Business Unit

Gilles joined Mitsubishi Electric in 2004, previously holding the position of commercial business unit sales manager in the West Business Unit. He was promoted to director because of his proven team leadership and market strategy skills.


RON YOUNG, Hartford, Connecticut

Director, Commercial Business, Northeast Business Unit

Young has been promoted to the position of director. He joined Mitsubishi Electric in 2008, where he has held the position of commercial sales manager of the Northeast Business Unit. He brings 35 years of HVAC industry experience, with over 20 years in Sales Management to his new role.


SCOTT GRAHAM, Greenville, South Carolina

Director, Commercial Business, South Business Unit

Graham has been with Mitsubishi Electric since 2007, where he previously held the position of commercial sales manager. Prior to joining Mitsubishi Electric, he served as director of design/build services at Freeman Mechanical, Greenville, South Carolina. 



About Mitsubishi Electric US, Inc. Cooling & Heating Division

Mitsubishi Electric US, Inc. Cooling & Heating Division (Mitsubishi Electric) is headquartered in Suwanee, Georgia. Mitsubishi Electric is a leading marketer of ductless and variable refrigerant flow (VRF) air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, Mitsubishi Electric introduced its state-of-the-art, ductless air conditioners and heat pumps in North America. Mitsubishi Electric expanded its product line with VRF zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. Mitsubishi Electric also offers compressors and a full line of air-conditioning accessories. The division’s HVAC products have won numerous awards for innovation and excellence, including a 2015 AHR Expo Innovation Award from ASHRAE, a 2015 Money-Saving Products Award from BUILDINGS, a 2014 Top Products Award from Building Operating Management, a 2014 Dealer Design Gold Award from ACH&R News, a 2014 Best of Building Award from U.S. Green Building Council and Consulting-Specifying Engineer’s 2014 Product of the Year Silver Award. More information is available at and at Mitsubishi Electric’s blog, Mitsubishi Electric US, Inc. Cooling & Heating Division is also on FacebookTwitterPinterest and YouTube.  

Contact: Rob Byrd
Griffin & Company, Inc.
888/420-0256 ext. 121

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